"fitness season"

As you may or may not know, I work for a company that markets infomercial products internationally. The first half of the year, from January through May or so, is we call the "fitness season" -- that is, when people make new year's resolutions to exercise and lose weight (people who go to the gym regularly know about this). It lasts until May or so because as the temperature warms, people start exercising outdoors, or they go on vacation, so the sales of exercise equipment drops.

I mention this now because for some reason reading this phrase today, it felt icky. I felt sad that so many people start exercising each year, fail to keep it up, and then start all over again the next year in the hopes that this year they'll finally lose those 10, 20, 30 pounds. And some people make money off of this cycle and call it "fitness season." I swear, probably a good half to two-thirds of the infomercial products out there are either exercise equipment or something that promises weight loss in some way. Not that I begrudge people making money when the opportunity presents itself, but it all just seems so pointless.